Academic journal article International Journal of Sports Marketing & Sponsorship

International Waterskiing World Cup Finals to Benefit from 'Pro-Active' Development Deal with British Water Ski

Academic journal article International Journal of Sports Marketing & Sponsorship

International Waterskiing World Cup Finals to Benefit from 'Pro-Active' Development Deal with British Water Ski

Article excerpt

British Water Ski has announced a three-year development plan with UK-based sports production company, Pro-Active Projects, for the International Water Ski Federation's World Cup Tour Final.

British Water Ski has organised the British Masters event for many years and has held the "jewel-in-the-crown" Cafe de Colombia World Cup Finals for the past two years. This year's finals, supported by the MasterCraft Boat Company, will see the top male and female athletes in the world arrive at the purpose-built Thorpe Park arena on 2nd and 3rd September, in their final bid to take their respective 2000 World Cup titles.

Under the development plan, Pro-Active Projects will hold all media and sponsorship rights to the event for the next three years, on behalf of British Water Ski. The total value of the rights fees package agreed will be worth a minimum of 150,000 [pounds sterling] to the event, excluding the support services being brought in to market the event. Pro-Active, now part of SSM Sportsworld, will be working closely with their other Group companies to develop the full potential of this world class international event.

Gill Hill, Executive Office, British Water Ski, said: "This agreement gives us the security of knowing we can hold this important event annually, with assured television coverage and financial support. …

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