Academic journal article Journal of Accountancy

Institute's New Web Site to Include Easier Search and Navigation

Academic journal article Journal of Accountancy

Institute's New Web Site to Include Easier Search and Navigation

Article excerpt

The AICPA will launch a new Web site at www.aicpa.org, following the traditional busy season in April 2010, to meet the goal outlined in its fiscal years 2009-2011 strategic plan calling for "a leading-edge technology solution for communicating with members."

The new site has been rebuilt as a result of extensive member research, which showed members wanted a better search function, easier navigation, more timely news and a seamless experience across all AICPA Web sites. They wanted, among other things, RSS feeds, videos, member-exclusive content, comprehensive help support, account management and customization.

For example, the search engine will provide quick and accurate results and dynamic navigation, helping visitors browse by advanced criteria to yield specific results, such as "article," "video" or "practice guide."

A single sign-on, set up through member profiles, win allow members to access AICPA-related sites and pages for which they may need a username and password--AICPA. …

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