Numerous publications have recently called on geographers to be more publicly engaged (Murphy 2003, 2006a; Alderman 2004; Murphy and others 2005; K. Mitchell 2006). Other articles have focused on geographical scholarship, public-policy formation, and public geographies (White 1972; Castree 2001, 2005; Martin 2001; Dorling and Shaw 2002; Burgess 2005; Ward 2005, 2006; Pain 2006; Walker 2006). Much of this literature expresses dismay at the seemingly limited ability of geographers to engage with the broader issues of the day. This angst, however, is not confined to geography and reflects a more general concern across the academy about a paucity of public intellectuals (Jacoby 2000; Michael 2000; Small 2002; Ward 2007). (1) The reasons for engagement with the public imagination, and how best to do this, deserve ongoing reflection.
Kevin Ward has developed the notion of "public geographies," which he sees as distinct from geography for public-policy formation (2006; see also Fuller 2008). Drawing heavily on the work of the sociologist Michael Burawoy (2004a, 2004b, 2005a, 2005b), Ward describes policy-oriented writing as scholarship whose purpose is to provide solutions to predefined problems. In contrast, public scholarship is less about intervention and more about bringing a disciplinary perspective into a broader conversation with the public. Ward, continuing to draw on Burawoy, then describes two distinct forms of public scholarship: organic and traditional (2006). The former is a more involved form of public scholarship, in which one works intensively with an interest-based or area-based group. This type of public scholarship has also been discussed in terms of participatory-action research and participatory geographies--and a number of geographers are involved in this arena (Gibson-Graham 2003; Monk, Manning, and Denman 2003; D. Mitchell 2004; Pain 2004). The second form, described as "traditional," occurs when the scholar "acts as an intellectual to instigate debates, through the dissemination of research or the writing of articles or columns in popular magazines or newspapers" (Ward 2006, 499).
In this essay I explore "traditional" public geography in terms of geographers' engagement with the public imagination via op-ed pages. More specifically, I hope to answer two interrelated questions: why geographers should engage with the public imagination via op-ed pages; and what some of the basic strategies for writing and publishing an op-ed are. I address the first question through a brief and incomplete review of the literatures on civic engagement, geography and the media, geography and public policy, and public geography. I base my answer to the second question on two sources of information: my own limited experience writing and publishing op-eds, and my participation in three forums at annual meetings of the Association of American Geographers (AAG). (2)
WHY ENGAGE WHEN WE DON'T HAVE TO?
Academic geographers' bread and butter is publishing in peer-reviewed journals. Such journals serve as important forums for conversations among scholars that lead, in theory, to the advancement of understanding. The production and dissemination of scholarship within academic circles is important and, as such, tenure and promotion systems often emphasize this activity.
Although producing knowledge for its own sake is good, many commentators would argue that information should also be produced for the betterment of the human condition. As academic geographers we are able to indulge our intellectual curiosity in a way that few professionals are able to. We use scarce resources and often rely on the good graces of informants who share their insights and time with us. In exchange, we presumably give back to society. We are paid to do this with our peers and with our students, but many of us would assert that we also have a professional or ethical obligation to give back to the broader public. …