Academic journal article Research-Technology Management

Managing Strategy and Innovation

Academic journal article Research-Technology Management

Managing Strategy and Innovation

Article excerpt

Making the connection between innovation and strategy is among the most challenging aspects of managing a technology organization. Perhaps this is because making it work is so particular to the peculiar context of a company--its industry, its competitive position, and its culture. The relationship between corporate strategy and the approach to innovation is situated, dynamic, and complex. All of the articles in this issue of Research-Technology Management explore some aspect of that connection.

In an ideal world, strategy is part of an integrated system. A clear, well-articulated corporate strategy sets meaningful boundaries for a technology and innovation strategy. The technology strategy, in turn, defines how R&D will contribute to the development of future competitive advantage and drives strategies for key functions--portfolio management, product development, the management of technical talent, IP management, and so forth. An effective technology strategy embraces all of these.

The articles in this issue discuss practical aspects of several of the critical connections. Based on a survey of 100 companies, Bowander et al. define twelve distinct innovation strategies, each suited to its own set of strategic conditions. The goal is to provide a framework for the development and implementation of innovation strategy, along with actionable guidance on the process of creating an innovation strategy. Cooper and Edgett complement this perspective with an end-to-end process view of product innovation. Together, these two articles provide tools for deciding what innovation strategies to implement and how to put them into practice.

The remaining three papers in the issue address in greater detail three of the critical aspects of a fully developed technology and innovation strategy: IP strategy, strategy and tools for implementing open innovation, and partnership strategy. Germeraad suggests that IP strategy is shaped by the larger "innovation game" a company is playing (see R. …

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