Academic journal article Journal of Tourism Challenges and Trends

Sustainable Agritourism Development Strategy in Vama-Buzaului

Academic journal article Journal of Tourism Challenges and Trends

Sustainable Agritourism Development Strategy in Vama-Buzaului

Article excerpt

Introduction

Brasov County is the utmost tourist destination in the centre of Romania, and is expected to become "the region gateway" for services and tourism. According to "The strategic frame for the sustainable development of tourism in Brasov County", a document issued by Brasov County Council and USAID through the RADP programme between August 2005--February 2006, environmental and rural tourism must and need to be developed further on. For those who are looking for an active holiday, "the Prejmer--Teliu--Vama Buzaului corridor" can offer an alternative for the Bran--Moeciu destination.

In this respect, a coherent strategy is required, which has to take into consideration both the trends of domestic and foreign tourism and the application and observance of standards in force in Romania.

Presentation of Vama Buzaului area

Due to its natural resources, Vama Buzaului has a remarkable potential for developing rural and environmental tourism. It is a rather secluded, peaceful and unpolluted area, lying in the South-Eastern part of Brasov County, at the foot of the Ciucas Mountains. It borders the depressions of Tara Barsei (Barsa Country) and Intorsura Buzaului, about 40 km away from Brasov, on the National Road 10. The infrastructure is rather developed. There is access to roads and railway, homologated mountain huts as well as land line and mobile telecommunications. The nearest railway station is in Intorsura Buzaului town. The longest tunnel in the country (about 5 km long), has been built on this railway.

The area is rich in attractive and original resources for tourism:

1. Natural resources

--the Pirustii Gorges, situated at the foot of Ciucas Mountains;

--the six cliffs named "festung";

--the magnificent waterfalls, with a picturesque local name: "the howling falls"--a hydrological phenomenon with many springs forming limestone deposits; one of this places is the White Springs, which is particular interest;

--the rhododendron covered slopes of the Red Mountain.

2. Man-made resources

--the ruins of the Catholic Chapel, built in the 18th century;

--the building of the ancient frontier guard;

--the park, housing a number of outdoor sculptures.

3. Accommodation

--12 rural pensions with 50 beds each; 11 of them haven't renewed the certificate of classification issued in 1997;

--4 tourist chalets holding any certificate of classification, counting 88 beds, on Dalghiu Valley.

--3 homologated mountain huts.

SWOT analysis

STRENGTHS

--the natural resources of the area;

--the cultural heritage of the area, which is particularly rich, consisting of many traditions and customs preserved over the ages;

--the existence of strategic framework for the sustainable development of tourism in Brasov County.

WEAKNESSES

--the poor tourist infrastructure;

--the area is quite unknown in--and outside the country and no promotion has been made on it;

--the lack of any tourist information centre and of tourism actors;

OPPORTUNITIES

--the trend of domestic and outside tourism;

--the possibility of access to the European funds;

--including the area in the offer of tourism agencies.

THREATS

--competition with other tourist destinations, which are already well-known;

--the confused situation of the estate in the area;

--economic stalemate at local, regional and national level.

The Strategy of Rural Tourism Development in Vama Buzaului

Mission

The attestation of Vama Buzaului as a local interest resort according to G.D. 867/28.06.2006 by developing, arranging and promoting it as a sustainable agro-tourist destination.

General Objectives

a. Economic objectives

--increasing tourism, namely increasing the number of visitors to 15,000 tourists annually, by drawing up and implementing a permanent promotion campaign of the area, at regional, national as well as at international levels. …

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