Academic journal article Research-Technology Management

The 2010 Maurice Holland Award

Academic journal article Research-Technology Management

The 2010 Maurice Holland Award

Article excerpt

Named after IRI's founder, Maurice Holland, the Holland Award is presented each year to the authors of the paper published in the previous year's volume of Research-Technology Management that best exemplifies the journal's values of significance to the field of R&D and innovation management, originality of new management concepts, and excellence in presentation.

Presented to Seongkeun Jang, Yongki Yoon, Inseong Lee, and Jinwoo Kim for "Design-Oriented New Product Development."

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The Industrial Research Institute (IRI) announced the winners of its prestigious Holland Award during a reception and dinner at its Member Summit in Chicago, IL, on October 27. The award, given to authors of RTM articles that exemplify originality of new management concepts, went to Seongkeun Jang, Yongki Yoon, Inseong Lee, and Jinwoo Kim. Jang and Yoon were present to accept the award.

The winning article, "Design-Oriented New Product Development," published in the March April 2009 edition of RTM, describes methods corporations can use to share the design concept among related departments and change engineering-oriented thinking to a market-oriented frame of mind. The authors trace the winning design strategy for LG's Chocolate Phone through the development process.

"We are very honored to receive this award and hope that more companies will take the LGE approach and keep design at the heart of all products," said Seongkeun Jang, first author of the paper and research fellow at LG Economic Research Institute, Seoul, Korea. …

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