Academic journal article Journal of the International Academy for Case Studies

Letter from the Editor

Academic journal article Journal of the International Academy for Case Studies

Letter from the Editor

Article excerpt

Hafa adai from Guam, U.S.A.!

It is with great pleasure that I welcome you to this Special Issue of the Journal of the International Academy for Case Studies, a journal published by the Allied Academies to expand the boundaries of case teaching by supporting the exchange of case teaching materials.

This issue features the teaching cases about businesses on the island of Guam, U.S.A. and the Philippines. It is the second issue designed to bring to educators and their students around the world the stories of entrepreneurs from the Asia-Pacific region and highlight the universality of the entrepreneur's persistent and untiring spirit and the rewards for his/her hard work. May these stories serve as an inspiration to aspiring entrepreneurs, wherever they may be.

The teaching cases are published in issue Number 1, and their companion Instructors' Notes are published in issue Number 2, of this combined Special Issue.of the JIACS.

The teaching cases featured in this issue show how businesses are affected by and respond to many challenges, including:

* recognizing opportunities and going outside one's area of academic preparation and business expertise to seize them as in the case of Reliable Builders, Inc.;

* defining a concept for one market, finding out that it is not as feasible and strategically transplanting the concept to a more suitable market as in the case of the anonymous company whose "Brand is Born";

* transforming a mediocre company into a leader competitor in telecommunications as in the case of MCV Broadband;

* starting a business during troubled economic times because the entrepreneur believes she has what it takes to succeed and takes the chance as in the case of Mainstreet Delicatessen and Bakery; or

* refocusing the business, targeting a new clientele and reevaluating its marketing strategy in response to changing market conditions as in the case of Diana's Floral Studio

* pursuing business strategies aimed at sustainability, thus changing over time in response to changes in business conditions but always focusing on core competencies and creating value for customers as in the case of V. …

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