Academic journal article International Journal of Sports Marketing & Sponsorship

International Flavour and Global Variety

Academic journal article International Journal of Sports Marketing & Sponsorship

International Flavour and Global Variety

Article excerpt

In December, FIFA announced that Russia and Qatar would host the football (not soccer I am a European!) World Cups of 2018 and 2022 respectively.

This is a revolution because these countries were not the favourites and because the events will take place in new territories.

Despite the numerous challenges, such as sustainability and environmental issues with the infrastructure in Qatar, this is good news for the business of sport, which has spread across the world.

By the same token, I feel that our research base in sports marketing and sponsorship has become global: since 2008, when I took over the editorship of our esteemed journal, I have received submissions from all corners, and this issue is another good illustration of our global variety.

As a journal for both academics and practitioners, we often include an interview from a marketing expert in the field. Our latest discussion, with St phane Dor, Marketing and Media Director of the French Professional Football League, was conducted by Boris Helleu, an associate professor at the University of Caen-Basse-Normandie in France. …

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