Due to the process of Globalization and increase of organizations' dynamics and importance of knowledge management during the last decades, organizational success is closely connected with creativity and innovation; hence, nowadays economy is referred to as the knowledge and creativity economy. Recently, it was admitted that the maintenance of the long-term competitive advantages mostly depends on the level of creativity in organizations, whereas the motivation for creativity and the results of this activity could be significant not just to individuals alone but also to organizations, certain regions and even countries. Although creativity is usually connected with business organizations, its development could also be useful for such public-sector organizations as, for example, the Lithuanian Armed Forces; therefore, in the Lithuanian Military Doctrine, the motivation for creative thinking is identified as one of the objectives. Organizations' managers and employees responsible for decisions in knowledge management, taking into consideration the importance of creativity for such processes as new product (or service) development and acquisition of long-term competitive advantages, determine a goal: to stimulate the creativity of certain employees and the whole organization in order to develop products (or services) that are hard for competitors to imitate. In order to achieve this goal, it is required both to have a good understanding of the phenomenon of creativity and manage to identify factors affecting creativity, as well as methods for evaluating them.
After recognizing creativity as a core factor affecting organizations' innovation and competitiveness, researchers and practitioners have paid a particular attention to the investigation of this sophisticated phenomenon in their studies. The studies have indicated that creativity is not an innate human quality but a developed human ability; therefore, in the scientific papers, a considerable attention is paid to the identification of factors affecting creativity. During these studies, a set of factors affecting creativity, which could be applied to stimulate creativity at different levels: individual, group, organizational, or country, was estimated. However, in recent scientific papers, the process of the identification of factors affecting creativity is emphasised more than the process of the identification of methods required for a comprehensive evaluation of interrelated factors affecting creativity. Consequently, organizations seeking to stimulate creativity are facing the problem of how to develop and select for the evaluation an expedient subset of factors affecting creativity, the implementation of which would lead to the effective results achieved in organizations' innovation development processes.
The object of the research, presented in the article, is the identification and evaluation of factors affecting creativity in the Lithuanian Armed Forces. The aim of the article is to present the system for evaluation of factors affecting creativity adapted to the Lithuanian Armed Forces. Presenting the problems connected with the phenomenon of creativity and its significance, and structuring the factors affecting creativity, theoretical methods of analysis, comparison and generalisation are applied. Expert and multi-criteria methods for evaluation are used for a comprehensive identification of creativity factors.
2. Evaluation of factors affecting creativity
2.1. Theoretical evaluation aspects of factors affecting creativity
The significance of creativity as an extraordinary human quality was noticed many years ago but, during a long period of time, it was regarded as an exceptional and highly rare ability acquired by birth; in other words, creativity was considered as a God-given talent.
During the 6th and 7th decades of the last century, the phenomenon of creativity was investigated by various scientists. …