Study on the Talent Training Model of Image Design from the Perspective of the Soft Power for Employment

Article excerpt


Accompanied with the rapid economic and social development and the growth of image design in China, image design major emerged as a kind of art majors, with huge developmental potential. Building and developing the image design major, cultivating high-quality image design professionals, is the need of the time progress and the demand of social development. In recent years, image design major got fast development, which shows that on one hand, the social demand for such professionals is increasing, and on the other hand, the graduates of this major will face with fierce competitions of job hunting. Since the higher education has gradually became universal, it rapidly turned from the "sellers' market" to the "buyers' market", and the standards for talents is no longer determined by school, but by practitioner groups. Therefore, how to cultivate professionals of image design who could adapt to work in various areas of image design, with both solid professional knowledge and strong practical skills, as well as relatively strong industrial management ability, namely strong soft power for employment, is currently our primary task. Thus this paper tried to propose a competence-building model for increasing the soft power for employment. In the field of higher education, soft power for employment refers to the soft power that must be equipped with to be engaged in certain kind of occupation, duty or function. This paper aimed at constructing an educational model with the purpose of increasing the soft power for employment, and applying it into the cultivation of image design professionals, exploring the multi-capacity composition of image design professionals, designing curriculums based on the capability requirements, enhancing the practice session for capability development, to combine the social demand with self development and student training, set market-based training targets, develop students' soft power for employment as effective weapon, enabling the image design professionals to fully reflect the significance of the major to the society after graduation, thus find out own self-value release point in the society.


After reviewing the relevant papers on CNKI, and conducting inductive analysis of the retrieved documents, we found that most of the existing research laid emphasis on the specific image design such as film and television characters, stage characters and TV program hosts, the research on the daily life image design or professional image design is just on the initial stage, and there is much less research on the talent training of image design. In the field of practice, as people's demand for personalized and multi-level image design increases, image design has become a popular culture, universally recognized and accepted, greatly propelling the fast development of image design major in a short time in China. In recent years, the total scale of the image design major in China got enlarged fast, but due to the short time of major construction, big gap of educational resources and different background majors, each school has different understanding and practice regarding the training objective, curricular structure and teaching methods, at the same time, due to large number of employers, different business features, and lack of education quality evaluation information in the society, it is hard to propose guiding opinions. However, there is common view on the change of talent capability requirement in the information ear by domestic colleges and universities: the knowledge explosion requires the capability of quickly finding and mastering useful knowledge; the industrial cross and integration in the information ear urgently requires the talents with comprehensive capabilities. These common views objectively promoted the colleges and universities to transform from knowledge teaching-based education to the one that focuses on capability training, personality and thinking development, cultivation of lifelong learning sense and ability, namely from knowledge-based talent training to quality talent training. …


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