Academic journal article Global Business and Management Research: An International Journal

Managing Diversity in Public Organizations

Academic journal article Global Business and Management Research: An International Journal

Managing Diversity in Public Organizations

Article excerpt

Introduction and Methodology of the Article

The new century has been marked by a generalized sense that traditional work arrangements are inadequate to address the challenges organizations encounter today. The shifts from an industrial to an information-based society, and from a manufacturing to a service economy, compounded by the forces of globalization, have propelled revolutionary changes on work place arrangements (see, e.g. Karoly, 2004; Shoemaker et al., 2011). These trends have affected work not only in industrialized societies, but in all nations. Many assumptions about how to best organize tasks and people--as well as the solutions to organizational problems based on those assumptions--do not seem to make sense any more. A paradigmatic shift is taking place in how we think about contemporary organizations and their governance. Public organizations are not exempt from this reality. To effectively accomplish its mission in today's turbulent environment, it must engage in similar challenges as any other large corporation.

Large corporations intensively and systematically find out new solutions to achieve efficiency and customer loyalty and satisfaction. One means for this is a supply chain framework or supply chain management (SCM).

In this study we launch SCM concept in the context of public services and especially of the diversity management. In this study we also address the issue of similarities, differences and interdependencies between diversity management and affirmative action in public organizations. SCM is a customer-oriented approach to plan the production or service process in a way which satisfy the needs of the customers (Tracey et el., 2005). Hence, SCM has close connection with customer relationship management (CRM) (see, e.g. Hong et al., 2010). The most important contribution in this paper is a perception that many of these business management concepts and perspectives, such as customer orientation in the context of value co-creation or prosumer, CRM and especially SCM are useful means to analyze and develop public services and their diversity management. Simply stated, a democratic, racial and ethnic pluralistic country requires the proportional economic participation and inclusion of all groups in the public service process. In order to achieve efficient supply chain, the demographic structure of the public servants has to resemble the structure of the customers of public services. This is a must for societal well-being. Deliberately develop race-neutral, gender-neutral, and ethnic-neutral people processes for attracting, selecting and retaining a representative work force.

The methodology of this paper is based on conceptual study (cf. Seetharaman, 2001) in which the basic concepts of the analysis are diversity management, public services and supply chain management. These three concepts have been defined and introduced several ways. Furthermore, we have introduced scientific discussions associated with these concepts. As a result, these concepts have been considered at the same time. That is, one of the main contributions of this study is to construct a framework for the supply chain analysis of the management diversity in the public services. This research is theoretical qualitative analysis in which the case is management diversity in the public services. However, this study is not following any particular case study method, more like case study strategy (cf. Eriksson and Kovalainen, 2008).

This paper is organized as follows. Second section introduces the most relevant literature of diversity management especially in the context of public services. Third section considers typical perspectives to use SCM, CRM, value co-reation, prosumer concepts in the management practices and literature. Then we launch new standpoints to exploit these perspectives emphasizing SCM in the context of public services and especially in the diversity management. Finally there are conclusions. …

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