Academic journal article Journal of the International Academy for Case Studies

BC Frozen Foods Limited: Challenges and Change

Academic journal article Journal of the International Academy for Case Studies

BC Frozen Foods Limited: Challenges and Change

Article excerpt

CASE DESCRIPTION

This case highlights the importance of change and responding to environmental challenges via creating effective business strategy that helps organizations to be more sustainable. While the needed strategy (s) must insure a continued focus on the organization's core competencies, it also must insure that the organization has to continue creating value to its customers.

This case has a difficulty level of three and up, appropriate for junior level and beyond. The case is designed to be taught in two class hours in an entrepreneurship, strategic management, management, or marketing management course. It is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environment in Western Canada as well as with some knowledge of the agriculture and frozen food industry.

CASE SYNOPSIS

The food processing industry has undergone massive changes due to economic, social and political influences. As a result, many companies in the food processing business were forced out of business as the economic climate became more intense and global competitors emerged on the scene. BC Frozen Foods is one such company that has felt the crunch of a changing environment. The primary challenges facing the company were increased local competition, labor shortages, weather, and economic conditions. This has led the company to rethink and develop new approaches to tackle threats to its viability. The results were major changes to its operations to adjust to the intense environment. The company has implemented an approach whereby it has begun diversifying its product line.

INSTRUCTOR'S NOTE

CASE ISSUES AND SUBJECTS

This case serves as an educational tool for discussing and understanding the subject of organizational environment and corporate strategies in dealing with environmental challenges of business. It is also intended to further engage students in understanding the topics of organizational core competencies and value creation.

INTENDED COURSES AND LEVELS

This case is intended for advanced undergraduate or graduate courses and designed to be taught in two class hours in an entrepreneurship, strategic management, management, or marketing management course. It is intended for class study application of concepts learned in the classroom. Therefore, this case has a difficulty level of three and up, appropriate for junior level and beyond.

CASE OBJECTIVES

The core pedagogical objective of the case is to help provide an applied, hands-on format for students to increase their understanding of the topics organizational environment, corporate strategies, organizational core competencies, and the value creation model.

Answers to the questions in the case will derive from what students have learned from theories and concepts.

This case requires students to conduct an in depth analysis of organizational growth strategies, environmental scanning, the marketing mix, and the usage of SWOT analyses. This case may be used as a learning tool during any portion of the course to emphasize key issues in an introductory business curriculum.

More specifically, the factual background of this case affords students an opportunity to hold a detailed discussion on the marketing strategy of the company. BC Frozen Foods is a great example of a company that must adjust to changing forces in the market place; both globally and locally.

SUGGESTED CLASSROOM APPROACHES TO THE CASE

INTRODUCTION OF THE CASE IN THE CLASS

It is recommended that the instructor introduce the script at least a week before the class discussions (duration from 30 minutes-one hour) and assign the questions derived from the case. Doing so ensures that the students have read and understood the issues of the case. While this case could be done on an individual basis, the authors found it most effective to create case study groups and request formal group answers to the case questions. …

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