Academic journal article Issues in Informing Science & Information Technology

Strengthening the Online Auction Culture of the Philippines

Academic journal article Issues in Informing Science & Information Technology

Strengthening the Online Auction Culture of the Philippines

Article excerpt

Introduction

The role of Information Technology in the society is plainly visible in the developments contributing to the ease of communication, basically decongesting the information highway by increasing bandwidth and speed, along with real time communication activities between individuals separated around the globe. The advent of the internet allowed the creation of virtual communities (Kluge & Riley, 2008) and identities, allowing personas to communicate in digital form, hold virtual sessions in the academe and socialize (Coll, Dell Vecchio, Metzer, Scalise, Arrechederra, & Farina, 2004). Several of these functions include online transactions over a secure server and the exchange of goods and services with individuals who did not even meet physically. These developments are readily available to countries all over the world with access to the World Wide Web. Commercial contexts in Information Technology led to the continued developments of third party applications that provide the buyer, the marketplace and the seller virtual identities, removing the need of the middleman; it also steeply cut the cost of the selling expenses. The term Electronic Commerce (e-commerce) was then the standard definition of business transactions done within the realm of the digital interface. Over time, any transaction which is commercial in nature, to name a few, developing, marketing, selling, delivering, servicing and paying for products and services done in the Internet or a computer system, was included in the definition. There are even academic endeavors and specific discipline in the conduct of successful e-commerce pursuit (Sicilia, 2005). Ecommerce officially took flight with Michael Aldrich inventing online shopping in 1979 (Tkacz & Kapczynski, 2009, p. 255).

The conduct of commerce operationally done this way became a wildfire sensation, spurring and drawing on innovations from users that identified problems and other individuals providing solutions. Electronic funds transfer became the safest way to move money from one hand to another (Turban et al., 2008); supply chain management made sure that the product development cycle never missed a deadline or production date (Harland, 1996); Internet marketing cut the cost of advertising and increased scope and range (Gurevych, 2007); online transaction processing secured business agreements in multiple layers of encryption and security (Richardson, 2008), electronic data interchange (EDI) sped up information exchanges with companies operating in an international level (Kantor & Burrows, 1996), at which its back office is in a location half the globe away from its processing plant; inventory management systems and automated data collection systems that perform according to specific design and goals.

Modern e-commerce typically uses the World Wide Web (www) in at least one point, whether it is at the beginning, within, or at the end of the transaction's life-cycle. Several add-ons of the technology contribute to related services that encompass a wider range of use, such as e-mail for encoded communication, mobile devices for voice and SMS messaging and other business-related technologies as well. Businesses that adapt to this technology are descriptive of the term "brick and click"; business are formed physically and at the same time, adapt an online identity for online purposes. The once conservative group of businesses initially refused to join the web bandwagon, fearing that this would conflict with their physical (offline) customers, and was skeptical about the idea as it could complicate their identities even to their own physical stores. In order to compete with "pure-click" companies (companies that launched a website without existing as a firm), the brick and click group vied also for new developments such as total customer satisfaction and after sales customer service. Electronic Business to Business (B2B) was utilized to achieve optimal results (Ferbar, 2004). …

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