Academic journal article Reference & User Services Quarterly

Making Sense of Business Reference: A Guide for Librarians and Research Professionals

Academic journal article Reference & User Services Quarterly

Making Sense of Business Reference: A Guide for Librarians and Research Professionals

Article excerpt

Making Sense of Business Reference: A Guide for Librarians and Research Professionals. By Celia Ross. Chicago: ALA, 2013. 186 p. Paper $52 (ISBN: 9780838910849)

"I need to find information on trends in the animation industry for the United States and the United Kingdom from 2008 to 2012." Questions like these send many librarians into a blind panic. It is difficult even to know where to start. Making Sense of Business Reference provides guidance that will ease the all-too-common fear of business-related questions.

The author, Celia Ross, teaches ALA's popular online course, Business Reference 101. In this book, she shares her extensive practical experience in teaching business reference skills and working as a business librarian in corporate, public, and academic libraries. Ross distills business reference questions into four main types: company information; industry information; investing and financial information; and consumer information and business statistics. By dividing the overwhelming mountain of business and financial intelligence into manageable chunks, she helps librarians calm the panic and find a way to approach even the most daunting business reference questions.

In the chapters on these "Core Four" categories, Ross provides a framework for thinking about these different types of questions. She emphasizes the fact that business research is very much like detective work--it is necessary to gather clues and follow hunches to possible sources. The answers often are not found in traditional reference resources. Answering a single question can involve searching a database, searching the Internet, and then investigating industry association websites. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.