Academic journal article Business: Theory and Practice

The Evaluation System Proposal of the Businesses Preparedness for Cooperative Management Implementation

Academic journal article Business: Theory and Practice

The Evaluation System Proposal of the Businesses Preparedness for Cooperative Management Implementation

Article excerpt


Lately it is noticed the increased interest and discussion of several theoretical and practical specialists in the matter of cooperative management and creating of cooperation relationships. However, the area of cooperative management might be taken as little developed. In most cases the attention is paid particularly to the matter of forming clusters, description of their activities and benefits regarding regional development (Vodak, Soviar 2011). It is necessary not to forget the existence of common partnerships and mutual cooperation within supplier and customer relationships. The quality of such relationships is a prerequisite of the future success of a business on a market (Soviar, Zavodska 2011). Therefore attention should be paid to the forms of cooperation, process of creation and especially the issues of management of the resulting cooperation activities. And so, nowadays it is significant to talk about cooperative management.

Companies can meet different unsuccessful business initiatives in development of the relationships in practice mentioned above. Business strategies that do not recognize the presence of complexity and uncertainty with related and future changes will be inflexible and unlikely to be correct (Varmus 2009). The main reasons of failures include the absence of management of cooperation activities, unclearly stated plan, improperly divided competitions and at last, but not least, the absence of corporate strategy intended to form and develop cooperation. Managers often misunderstand the role of cooperation, the way of their security, the importance and benefits of cooperative management and they do not use cooperation potential of a company to the maximum extent.

Cooperative management may be regarded as a set of approaches, methods, techniques and procedures used in a company management which defines cooperation direction of the business. In order to implement and perform cooperative management in a company successfully it is necessary for the company to have some results in the area affecting cooperative management. Every company is situated at a different level of readiness for utilisation of cooperative management. Therefore it is needed to identify the current level of preparation to find weaknesses and define recommendations to improve them (Lendel, Varmus 2012). However, it is also essential to have a proper methodology to assess readiness of a company for the implementation and performance of cooperative management.

1. Objective and methodology

The main objective of the paper is to get new knowledge in the area of cooperation focusing on the area of strategy management, marketing and to introduce a possibility of a system of readiness of a company for cooperative management utilisation. A proposal of particular levels of readiness of a company for cooperative management utilisation may contribute to identification of weaknesses of the company in this area and to find a space for further improvement significantly. The proposed system can be used as a checking tool during the period of using cooperative management in a company. It is intended to provide managers with a tool for self-assessment. Thus the company management gets a real image of their level of readiness for cooperative management utilisation.

To solve the examined issues in the paper requires using of several methods depending on particular parts of the solution.

The methods of documents analyses (when analysing current and historical data related to the matter), a questionnaire method and a method of a semi-structured interview (collection of the data in empirical research and the method of observation (visits of selected companies) were used to obtain and collect the information.

When processing the information mainly the quantitative assessment method was used (application of statistical methods) and a comparative method (when comparing the data obtained in the empirical research and the data for the analysis of secondary resources). …

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