Academic journal article Journal of Accountancy

Expanding Your App-Titude

Academic journal article Journal of Accountancy

Expanding Your App-Titude

Article excerpt

A monthly look at mobile apps that can make the CPAs job and life better

IF THIS, THEN THAT (IFTTT): CREATE "RECIPES" FOR SUCCESS

IFTTT (rhymes with "gift") is a free internet service that allows you to "connect" disparate platforms by triggering an action on one platform based on something that happens on another. It supports well over 100 "channels." A channel is IFTTT's term for a platform. Examples of a channel might be a web service such as Facebook or Dropbox, or a native smartphone function such as an email, text, or phone call. IFTTT uses "recipes" with "ingredients" (e.g., an email from a specific person) to link channels by using a "trigger" from one place to cause an action on another. My favorite recipe, for example, is one that automatically mutes my Android phone when I enter a specific place. I've included my church and my favorite movie theater as those places. IFTTT uses the geolocation feature of my phone to recognize where I am and then, based on the recipe, causes (triggers) an action. In this case, the action is to mute my phone.

Just like with cooking, you can go it alone by combining channels, ingredients, triggers, and actions to suit your needs, or you can choose from an ever-growing list (now with more than 200,000 entries) of public "recipes" available on the IFTTT website. Another recipe I use posts my Facebook status updates to Twitter. The possibilities are almost endless, and as IFTTT adds more channels and ingredients, they grow exponentially. This is truly an example of a utility whose usefulness is limited only by your imagination. …

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