Academic journal article Library Technology Reports

Introduction

Academic journal article Library Technology Reports

Introduction

Article excerpt

Abstract

This issue of Library Technology Reports addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness.

Introduction

In the last few years, many people have written about setting up social media channels and using them to market and promote an organization, a business, or a brand. There are even books, articles, and blog posts about how to use social media for libraries. However, there has not been much written about the process of managing social media channels for libraries, setting goals and strategy for those channels, and measuring the success of efforts using social media in a library setting.

That is the focus of this issue of Library Technology Reports. The process of implementing, managing, and measuring social media channels in a library setting will be discussed. Tips include:

* creating strategy and goals for social media channels

* creating teams to run the library's social media channels

* connecting and communicating with customers using social media

* tracking usage and engagement levels using analytics and insights

Here's a summary of each chapter:

* Chapter 1: Why Use Social Media? This chapter provides reasons why a library should use social media to communicate with customers. Current social media trends are discussed.

* Chapter 2: Landscape of Social Media for Libraries. This chapter provides an overview of current popular social media channels, suggests activities that can be done with each of them, and includes examples of libraries successfully using each type.

* Chapter 3: How to Connect with and Communicate with Customers. …

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