Academic journal article Journal of Accountancy

Boost Your LinkedIn Profile

Academic journal article Journal of Accountancy

Boost Your LinkedIn Profile

Article excerpt

A strong LinkedIn profile can help establish you as a thought leader to potential employers and clients. Here's how to improve your profile to better position yourself for your next professional opportunity.

Understand that LinkedIn is the best free advertising you can get. It's really important for people to find you easily online. If you do a Google search of your name, your LinkedIn profile will appear near the top of the search results--often, above even your own firm's website. Plus, LinkedIn is No. 1 when it comes to business-related social media, especially for CPAs.

Add a photo. People are more apt to connect with somebody if they can put a face with a name. A photo gives you a little more context and also shows that your profile is a legitimate account. Make sure the picture is clear and shows only you in a professional setting with professional attire, not a pouty-lipped selfie or a picture that shows you wearing your favorite team's jersey.

Ask potential references to write you a recommendation for the site. Remember to send a gracious thank-you note afterward. You can also reciprocate by writing a recommendation for the other party.

Avoid replicating your resume. A LinkedIn profile is a good place to offer information that supplements your resume. You can upload a project you led or a video of a speech you gave, or you can describe your volunteer work, especially if it complements your professional skills.

Set up a custom URL on your profile page. When connecting with people at networking events, it's easier to give out a URL related to your name versus a list of random numbers. …

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