Academic journal article Journal of the International Academy for Case Studies

Olympian Machine, LLC: A Case for Growth

Academic journal article Journal of the International Academy for Case Studies

Olympian Machine, LLC: A Case for Growth

Article excerpt

CASE DESCRIPTION

The key subject matter of this case is strategic management for small business. Its focus is on the decision to implement a growth strategy. The primary drivers of the growth strategy in this case are to increase the capacity of the firm and reduce the risk of a production interruption. This case describes the firm's capabilities and market position and the role these played in the success of Olympian Machine, LLC. Also examined are the options for implementing the growth strategy. Secondary issues include identifying the firm's target market, exploiting a source of competitive advantage and choosing an ownership structure. The case has a difficulty level of four and is designed for junior and senior level undergraduate strategic management courses after the topics on Porter's Five Forces of Competition (Porter, 1979), business- and corporate-level strategies and subsequent implementation are covered. It is intended to be taught in one class hour and is expected to require three hours of preparation time outside the classroom. The events described in this case are based on real world experience.

CASE SYNOPSIS

Kent Bonvillain and Whitney Guidry, co-owners of Olympian Machine LLC, achieved more success during their first five years in business than they ever imagined. This was accomplished despite the cyclical nature of the oil and gas industry in which they competed and unexpected events such as the economic downturn, hurricanes and the Deepwater Horizon oil spill. …

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