Academic journal article Journal of the International Academy for Case Studies

Land O'Lakes: Teaching Farmers in Base of the Pyramid

Academic journal article Journal of the International Academy for Case Studies

Land O'Lakes: Teaching Farmers in Base of the Pyramid

Article excerpt

CASE DESCRIPTION

Corporate social responsibility is a guiding theme for one of the largest agricultural cooperatives in the world and is illustrated here for students to explore effective corporate partnerships that reach and teach those in the Base of the Pyramid (BoP).

The benefits of partnering flow to everyone involved, i.e., the cooperative itself, its employees, the people in the various countries in the Base of the Pyramid, and supporting infrastructure from the partnerships, i.e., USAID, ENGINE, and VEGA. Land O 'Lakes is successful in building realities for people becoming self-sufficient in countries such as Ethiopia and Afghanistan.

The case enables faculty to direct students to discover effective strategies in partnering with various organizations in enabling people in the BoP to improve their standards of living.

CASE SYNOPSIS

Caroline Tetrick, a Sales Representative for Land O 'Lakes, finds herself with an exciting opportunity but doesn't know enough to make a life-changing decision. Mark Reynolds, her supervisor and the International Projects Director for Land O 'Lakes, believes that Caroline's fasttrack opportunity lies in Ethiopia. …

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