Academic journal article Human Ecology

Market Movers: Matt and Lexi Nastos Guide Web Strategy for Fashion Labels

Academic journal article Human Ecology

Market Movers: Matt and Lexi Nastos Guide Web Strategy for Fashion Labels

Article excerpt

Among the clothing designers crowding New York City's Garment District, Matt '10 and Lexi '12 Nastos stand out as the hard-charging whiz kids who lead Maison MRKT. Since co-founding the e-commerce agency in early 2014, the brothers, fiber science and apparel design graduates, have been helping some of the city's hottest labels attract new customers on the web.

Maison MRKT creates marketing strategies for fashion brands to reach potential customers through social media, search engines, email, and other channels. By using data, analytics, and optimization tools, the firm helps clients gain an edge on competing businesses and reach new customers.

As a nimble startup working from laptops and smartphones, the Nastos brothers and the firm's three other employees are rarely out of touch with clients. In a short time, Maison MRKT has built a reputation for responsiveness and flexibility, assisting Fivestory NY, Carson Street Clothiers, Orley, Misha Nonoo, Michael Bastian, and other up-and-coming labels. One satisfied designer praised Matt and Lexi in The New York Times as "50-year-old consultants in 20-year-old bodies."

"We are incredibly hands-on," Matt says. "That's been the single most valuable lesson learned since we started: Keep your clients happy and their referrals and networks will create new opportunities. Fashion is a very small industry. If you're producing good work, it's going to reverberate outward."

Prior to their success, the brothers worked late nights on fashion projects at Cornell. Encouraged by their father, president of ENK International and chair of the Cornell Institute for Fashion and Fiber Innovation advisory board, Matt recalls skipping his high school homecoming to attend a runway show by Cornell student designers. …

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