Academic journal article ABA Banking Journal

What Makes Millennials Different?

Academic journal article ABA Banking Journal

What Makes Millennials Different?

Article excerpt

To help understand some key trends about what millennials believe and why it matters for banks, we asked Kristen Soltis Anderson, a pollster and expert in millennial public opinion and behavior, to highlight some top trends.

On skepticism of received wisdom about the good things in life

It's a generation that's a little more commitment-phobic than previous generations. The idea of making a commitment to anything that will last more than the next week is an anxiety-inducing proposition for many. A lot of the things millennials were told were the responsible commitments to make--whether that's to commit to getting married, starting a family and settling down; to commit to going to college and getting a degree; to buy a home; to invest in the stock market--have turned out in the minds of many millennials to be less of a good deal than they were sold. So they're a little bit skeptical when they're told "You should do this because it's the smart, responsible thing to do."

On valuing family and striving for success

On the other hand, they're pretty optimistic and creative, and they want to be able to blur the lines between their personal lives and their work lives. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.