Academic journal article Business: Theory and Practice

Connatural Management Approach to Preparation and Development of Individuals in the Business Environment

Academic journal article Business: Theory and Practice

Connatural Management Approach to Preparation and Development of Individuals in the Business Environment

Article excerpt


The aim of this article is to introduce the concept of Connatural Management Approach (CNM) and its potential for quality development of an individual in relation to management of organizations and processes as well as management of people and human systems. This approach has been developed at Newton College in Brno, where the need has arisen to search for other ways of skills development of professionals who are expected to effectively realize their potential and keep developing under the dynamically changing conditions of the market environment.

Current approaches to description of human skills of working within organizational environment vary and take different views into account. The overwhelming majority, however, only distinguishes between hard and soft skills. These approaches describe what organizational environment requires from humans, they emphasize performance or decision-making processes, or search for an optimal environment for the identified competencies or skills of an individual to be applied (for example Armstrong 2007; Suler 2008; Koubek 2008; Folwarczna 2010 and others). In terms of training professionals for the business environment, it becomes clear that in addition to these two traditional factors of development, it is useful to focus on what we started to call subtle skills. By subtle skills we understand fine understanding of situations or context and mental acuteness--qualities not to be noticed or analysed immediately, which however created "added" value of an individual and their orientation and functioning within the particular situational context.

1. Theoretical background

The present CNM model focuses on methods of developing these fine skills and natural talents of each individual, which enable them to effectively realize their potential in the unceasingly changing world.

The reversible process directed to oneself emphasizing individualism and individuation is a very significant pattern of our thought process. We use the term of individuation in the sense of: "a long-term process in which a man becomes an individual", (New academic dictionary of loanwords (Kraus et al. 2007)) that is a different person (in our concept in terms of mind and cognition in particular) from other individuals of the same class and kind. From the perspective of psychological approaches we understand process from the perspective of C. G. Jung's concept of psychology. The term individuation can be understood in the context of autopoeisis as a conscious autopoeisis of a mind and a man, which is the basis of cognitive management concept.

Nordstrom and Ridderstrale (2006) note in the book titled Karaoke Capitalism: Daring to Be Different in a Copycat World that when one wants to "move forward", they must follow their individual, internal path, path of imagination and authenticity. Imitating, following the rules, regulations and algorithms, etc. create a sense of security. Such behaviour is, however, predictable and can be expected.

We therefore consider the concept of Senge (2007) inspiring. In it, he formulates five basic areas, or disciplines, which he applies to any human system in terms of the ability to survive and develop in a changing environment. By disciplines he means personal mastery (professionalism), mental models (fluctuant and critical thinking), vision sharing (communication--dialogue), team learning, and the fifth, final discipline, systemic thinking (the ability to view systems as wholes). Personal mastery is based on competence and professional skills, but it also presents further development potential, i.e. lifelong discipline. People who have reached personal mastery are aware of their own "ignorance, incapacities and areas they need to work on. They are very self-confident at the same time". The awareness of one's own incompetence on one hand, and self-confidence on the other might seem a paradox, but it is actually a force that is permanently driving one to improve. …

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