Academic journal article Journal of Pan African Studies

MTV Africa Music Awards 2015

Academic journal article Journal of Pan African Studies

MTV Africa Music Awards 2015

Article excerpt

The MTV Africa Music Awards KwaZulu-Natal 2015 was held by KwaZulu-Natal Province in association with Absolut Vodka and in partnership with The City of Durban at the Durban International Convention Centre in KwaZulu-Natal, South Africa on July 18, 2015.

The event involved saluting and championing African music, youth culture and achievement, and brought the continent together for a massive celebration contemporary music and creativity, including electrifying performances, collaborations and awards presentations.

The big winners on the night included Nigerian stars Yemi Alade and Davido, who took home the Best Male and Best Female awards, respectively, while hip hop star Cassper Nyovest nabbed the Best Hip Hop award. "Koko master", D'Banj, won the MAMA Evolution award, a new category honoring established artists who have made an indelible mark on African and global music culture, taken African music to new territories around the world, pushed the boundaries of creativity, and shaped the soundscape of contemporary Africa.

South African comedian and newly appointed Daily Show host Trevor Noah triumphed in Personality of the Year. Patoranking won Best New Act Transformed by Absolut, given in recognition of new and emerging artists. Saran Kaba Jones and S'Bu Mavundla shared equal honors for the MTV Base Leadership award.

Stunning collaborations between artists of different genres saw NE-YO take to the stage with Seyi Shay, 2Face collaborating with Bucie, Sauti Sol pairing up with Yemi Alade and Patoranking trading beats with K.O. The show ended on a high with a jubilant medley mash-up by Artist of the Decade winners P-Square, featuring hit tracks "Personally", "Chop My Money", "Alingo" and "Shekini". …

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