Academic journal article Human Ecology

Chart Toppers: Gogi Gupta Crunches the Data That Drives Music Sales

Academic journal article Human Ecology

Chart Toppers: Gogi Gupta Crunches the Data That Drives Music Sales

Article excerpt

On Grammy night, Gogi Gupta '00 and his 50 employees assemble at company headquarters in Boston, ready to spring into action. Founded 11 years ago, Gupta Media develops digital ads, web and video content, and technology solutions to give the top acts in music--names like Beyonce and Taylor Swift--a boost in sales. On music's biggest night, the team allows itself only the 25 seconds it takes a winner to walk on stage to start moving units.

"Our goal," says Gupta, "is to pivot the massive exposure and excitement generated by the wins into sales and fans."

Raised in the suburbs of Buffalo, Gupta credits his performance under pressure to surviving the rigors of Cornell, guided by adviser Rosemary Avery, chair of the Department of Policy and Analysis and Management. "Gogi was one of those rare students who, despite his struggles adapting to the pace at Cornell, had a vision for, and confidence in, his future," says Avery. "He told me before he graduated, 'Don't worry, Professor Avery. I'm going to be successful and make you proud.' And he has!"

It took Gupta a few false starts to find his niche in the marketing world, but after successfully selling digital advertising for websites, he switched to buying ads and promptly snagged Disney Music Group as his first account. Today, with a client list that includes Sony, Universal, and Warner, he finds that his armslength relationship to music has come in handy.

"You don't get blinded by your own fandom," he says. Instead, it's his passion for technology and data that drives his business. "From the public policy portion of my Cornell education the idea really stuck that you can put a price to a risk and make decisions based on that. It has to be cold and precise. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.