Academic journal article E+M Ekonomie a Management

Significance of Strategic Planning for Results of Sport Organisation

Academic journal article E+M Ekonomie a Management

Significance of Strategic Planning for Results of Sport Organisation

Article excerpt


In the present day dynamic and competitive environment, organizations are constantly facing the issue of a suitable strategy so that they would timely choose the best business model and would avoid strategy collapse (Hambrick & Frederickso, 2005; Vargo & Seville, 2011). In today's world of business and services competition is very high, therefore, in order to function effectively and profitably organizations have to And ways that would enable them to achieve their goals and to compete in the market successfully. When choosing the most appropriate strategy, one of the most important steps is the application of planning activities. Melnikas and Smaliukiene (2007), as well as Schaap (2012) maintain that ability to prepare and implement effective development strategies is becoming the essential factor of organization success allowing expansion and exploitation of strategic advantages and creation of innovative decisions.

Executives of sport organizations can compete in the market more successfully and achieve better activity results in a shorter time period with fewer expenses when the process of organization management includes application of strategic planning activities: determination of vision and mission, creation of specific and real goals, constant environmental analysis, consideration of strengths and weaknesses of the organization, formation of concrete activity strategies and detailed plans for their realization, permanent control and evaluation of the implementation process, as well as revision of strategies.

Probably there is no organization that would not apply strategic planning activities in the management process at least partially. Some organizations are successful in the implementation of the strategy, while others are not. Small and medium businesses without professional management have distinctive characteristics--specific barriers for strategic planning activities are lack of time and experience, insufficient knowledge of about activities of strategic planning, unwillingness to share strategic plans and ideas with employees and with the others, indefinite environment, the size of business, type of industry, internal barriers for implementation, cycles of business lifetime and the level of development (Vasiliauskas, 2004; Volovikov, 2011). Despite the strategic activity barriers small and medium business without an appropriately chosen strategy is vulnerable as it does not accumulate the necessary resources and does not ensure application of competitive advantages (Abdalkrim, 2013; Adamoniene & Andriuscenka, 2007; Demmings, 2008; Eden & Ackermann, 2013; Ibrahim et al., 2004, Yusuf & Saffu, 2005; Schriefer, 2005; Streimikiene & Kiausiene, 2012; Svagzdiene et al., 2015; Wittmann & Reuter, 2013; Vveinhardt et al., 2015; 2016). Most often sport organizations employ relatively small staff and the executive has to care not only of the organization strategy, therefore there is lack of strategic activity motivation and the mentioned barriers of strategic activity emerge. Finally, the implementation of strategic planning activities is insufficient.

A problem question: What strategic planning activities are applied by a sport organization and what is the significance of this application for the results?

The aim of the article--to evaluate the significance of strategic planning activities for the results of a sport organization.

To achieve the aim, the following objectives were raised:

1. To distinguish the significance of strategic planning activities for the results of an organization in the theoretical dimension.

2. To analyze and evaluate the application of strategic planning activities in Kaunas sport and leisure clubs.

The object of the article--application of strategic planning activities.

Methods employed--analysis of scientific literature, questionnaire and statistical analysis. …

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