Academic journal article ABA Banking Journal

ABA Survey: Online, Mobile Banking Continue to Gain Popularity

Academic journal article ABA Banking Journal

ABA Survey: Online, Mobile Banking Continue to Gain Popularity

Article excerpt

American consumers continue to prefer online and mobile banking compared to more traditional methods, according to an ABA/Ipsos annual survey. More than half of Americans (55 percent) say they manage their bank account online more often than any other method. Mobile was the second most popular preference, at 18 percent. Banking in-branch ranked third, at 14 percent.

"More people are walking around today with their mobile device in hand, and banks have made it easier than ever for them to access their accounts anytime and anywhere," says ABA SVP Nessa Feddis. "It's no surprise that millennials and other digital natives are embracing the convenience of technology to conduct quick transactions. Mobile banking is also a helpful real-time option for those who have a smartphone but not a computer."

More than 58 percent of consumers said they used their mobile device at least once a month to manage their bank account, and more than a third use it at least three times per month, the survey found. …

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