Academic journal article The Science Teacher

All but One Bond Movie Featured Smoking

Academic journal article The Science Teacher

All but One Bond Movie Featured Smoking

Article excerpt

Smoking-related imagery is conspicuous by its absence from only one James Bond movie since 007 first graced cinema screens in 1962, finds a recent analysis. And while Bond himself has stubbed out his last cigarette--with no smoking after 2002--he continues to be exposed to second-hand smoke, including from his sexual partners, the findings show.

Given the links between smoking in movies and teens taking it up, and that the James Bond series of movies is the longest running and historically the highest-grossing movie franchise globally, these findings are of concern, say the researchers.

This is the first study of the Bond movies' smoking-related content. The researchers analyzed smoking in the 24 Bond movies from Dr. No (1962) to the latest, Spectre (2015). They found that Bond's on screen-smoking peaked during the 1960s, when he puffed away in 83% of the movies produced in that decade, after which it declined until he took his last puff in 2002 (Die Another Day). When he was a smoker, he lit up, on average, within 20 minutes of the start of the film.

While smoking has declined among Bond's sexual partners over the decades, it still occurs, most recently in Skyfall (2012). Smoking-related spy gadgetry had a relatively short lifespan in Bond movies, peaking in the 1970s in 80% of the films produced during that decade but never to be seen again after 1989. …

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