Academic journal article Business: Theory and Practice

Efficient Involvement of Human Resources in Innovations through Effective Communication

Academic journal article Business: Theory and Practice

Efficient Involvement of Human Resources in Innovations through Effective Communication

Article excerpt

Abstract. Systematic creation and use of human potential enables building and development of strengths of organisations. If organisations can fully use the potential of their employees it will affect their ability to succeed in competitive environment. Our paper focuses on open and broad communication, as it has a significant impact on both formal and informal labour relations, which, along with information share and knowledge continuity, essentially affect team creation. The questionnaire survey focused on finding out whether and to what extent organisations operating in Slovakia focus on communication. The paper also provides a simple method of evaluating the level of communication and engagement of employees in problem solving in companies. This method is a simple instrument enabling the conduction of analysis in a short time interval, while analysing employees are able to identify a current level of their company on the grounds of results, as well as they are able to identify bottlenecks preventing them in innovation potential increase.

Keywords: communication; communication methods; open and broad communication; research.

JET. Classification: E24.


Communication influences the innovation process in each organisation in a great extent. Many studies implied that a great amount of problems occurred during the innovation process is a result of ineffective or unreliable communication, particularly among different functional departments of the organisation involved in the innovation process (Cannavacciuolo et al. 2015, Pilkova et al. 2013). It is therefore important to put emphasis on the development of open and quality communication. It is possible to use new technologies like "groupware" (group software), intranet or social knowledge networks for this purpose (Stacho and Stasiak-Betlejewska 2013, Stacho et al. 2013, Arogyaswamy and Nowak 2010). Teamwork activities and such aspects as communication and support for innovation can lead to group learning and making performance (Ceschi et al. 2014).

Communication is understood as transmission and receiving of notifications between two or more subjects (Moderni rizeni 2006, Gubiniova and Pajtinkova-Bartakova 2014). Notification is any subject of communication, arbitrary verbal and non-verbal facts and events having a signal nature (Papula and Volna 2012, Dudova 2014). Communication is predominantly a relationship, since at least two subjects are necessary in order to communicate (Moderni rizeni 2006).

Appropriate communication should fulfil two basic tasks, particularly (Moderni rizeni 2006):

- to exchange the greatest possible amount of notified content between communicating entities in a certain time unit effectiveness of communication,

- to transmit notifications between communicating entities with regard to the existence of disturbance (disturbing elements) with the lowest possible losses--reliability of communication.

Contrary to interpersonal communication, taking place between two and more people, organisational communication deals with exchange and transmission of information within the whole organization (Oblak and Zadnik-Stirn 2000). It concerns a great number of people and a great and varied amount of communication patterns and connections often occurs in it. Communication within an organisation takes place at two basic levels with regard to the number of people and amount of information it relates to, particularly formal communication, informal communication (Kampf et al. 2014).

If formal communication did not reflect management organisational structure it could happen that information necessary to solve a problem reaches a wrong recipient, arrives late or gets lost altogether (Remisova and Buciova 2012).

In relation to management organisational structure and adaptation to formal communication network, we can talk about vertical, horizontal, diagonal organisational communication. …

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