Academic journal article European Research Studies

The Mechanism of CSR Beliefs Dissemination: From Idea to Institution or Vice Versa

Academic journal article European Research Studies

The Mechanism of CSR Beliefs Dissemination: From Idea to Institution or Vice Versa

Article excerpt


In as much as the paper concerns ideologies, it is expedient to begin with the proposition that a human being tends to perceive reality by means of belief. A human being is Homo credens not in a smaller extent than Homo sapiens. Belief-as-trust, belief-as-opinion, belief-as-aspiration, belief-as-ideology at last (Platonova, 2010) are the foundation of decision making. "Without believing one cannot make a step from being stuck in the state of doubts" (Peirce, 1877).

Belief-systems are affected by the ideas and can be redefined when the ideas are assimilated. Ideas initiate searching the arguments to overcome intervened doubts leading to the mind uneasiness and anxiety. To avoid such uneasiness fixation of belief is used. The latter influences behavior positively, on the one hand, by making environment predictable and decision-making easier. That's why shared beliefs seem to be seeking for stability in shared practices, which are informal and formal institutions. On the other hand, such fixation by insensible degrees leads to path-dependency that is considered to be negative, as path-dependency prevents from pending changes of behavioral patterns, holds mind in illusion. Institutional transplantation is one of the ways to make the members of recipient social group redefine their beliefs, as during "de-institutionalization and re-institutionalization" beliefs' taken-for-grantedness become compromised (Higss, 2009).

Thus, institutionalization of shared beliefs is the objective development of ideology from chaotic idea to stable rules, since it starts from sudden individual mental models conformity, supported with resources and then materialized in practices and physical objects (Athanasenas et al., 2015; Nechaev and Antipina 2016; Theriou, 2014 and Theriou et al., 2014). Beliefs dissemination caused by institutional transplantation seems to be subjective as it starts with spreading rules and continues with looking for mental models conformity to decrease the risk of opportunistic behavior and costs for monitoring of compliance with the rules (Duguleana and Duguleana 2016). The dimension of the research is micro level, so an individual accepting or rejecting ideas, believing and acting in accordance with his/her beliefs is an Object of research. Methods to be applied are institutional analysis (including game theory), method of logical modelling.

The paper is structured as follows. First, we get acquainted with the types of ideology. Then we come closer to the issue of so called "fixation of belief' (Pierce, 1877) and show why shared beliefs turn into shared practices and how and why they are kept from changes that explains institutional rigidity. Later on existing theories of ideology formation are illustrated; systemic approach is applied to describe the mechanism of how ideas turn into institutions. Institutional analysis and game theory allow us to show how ideology changes a believer's attitude to payoff and utility, in such a way constructs and reconstructs institutions. We come to the conclusion, that ideology is needed to make institutions work and prevent opportunistic behavior, since shared beliefs provide players with the options of possible set of strategies, help to predict decisions of others and easier find the equilibrium state of a game. Having considered the direct way of beliefs dissemination and institutionalization

three scenarios of institutional change were defined resulting from the transformation of ideology: mediation, inversion and lock-in. Finally, we consider the issue whether shared beliefs may be formed and spread inversely being exported by institutions or reconstructed by means of discourse, but not slowly developed from accepted ideas looking for similarities.

Logical modelling helps us to illustrate the connection between beliefs and institutions and the role of ideology as a "bridge between high-level principles and decision-making practice" (Goodpaster, 1985), fixing the practices caused by shared beliefs, filling the institutions with sense. …

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