Academic journal article Journal of Organizational Culture, Communications and Conflict

Actual Aspects of Globalization: The Sociocultural Context

Academic journal article Journal of Organizational Culture, Communications and Conflict

Actual Aspects of Globalization: The Sociocultural Context

Article excerpt

INTRODUCTION

Today we can see that the internationalization and integration process is not only in the economic, social, political and legal spheres, today the fundamental vector of development is cultural integration. Around the world there is not only the circulation of people, goods and services, but also cultural and symbolic codes reflected in the different values, behavior and culture of consumption standards, a variety of styles and forms of expressing themselves or type of cultural identity. It is obvious that we are not dealing with a mechanical process. People and their cultural codes are integrated into a transnational scale and it takes very different forms. We were surprised to observe globalization as a powerful sign of previously unimaginable changes and anticipate the future spellbound.

Context relevance of this article due to insufficient study of the social and cultural aspects of globalization. Lack of proper attention can be explained by the fact that the economic, ecological and geopolitical sphere of globalization is most clearly manifest themselves, while the globalization of the cultural environment phenomena have a hidden, latent nature, without giving them the possibility to adequately comprehend. This is the one of the most important theoretical issues that have yet to implement the philosophers, anthropologists and sociologists of modern times.

PURPOSE OF THE STUDY

The main objective of the study is to analyze the social and cultural context of globalization. Analysis of the key components of the cultural elements in the conditions of transnationalization as inhomogeneous nonlinear and unstable environment complicates globalization at all levels of its occurrence.

MATERIALS AND METHODS

The study is based on the analysis of general and specific relations in diverse forms of culture in the context of globalization. In this regard, the role of general methodological basis of the study is the classical dialectic.

The main change is happening in the minds of our time, ideas, way of thinking, because it is the mental process ultimately controlled progress. Behind the background of globalization processes are manifested through the information and communication revolution.

Creating at the planet's surface total information environment of social and intellectual interaction leads to the emergence of a unique form of human culture. As a result of the transnational cooperation of individuals, social groups and organizations engaged in the information environment for up compelling borders, there is an extraordinary narrowing of the geographical and temporal space previously unknown to us social form. She has the ability to instant communication and broad, combining a cultural point of all inhabited and known world, while seeking and beyond the planet. We have before us a picture of the birth of a new socio-cultural format of relations carrying a dichotomy and ambiguity of all that is fraught with sociality. The growing scale of this process, many patriots in many countries of the world scare their uncertainty, because no one nor any guarantees that come for mankind not expect a large-scale disaster than even those that we have seen in the XX century, such as the planetary tyranny.

Note that the new information environment and its cultural content emerged today consists of the following phenomena:--reduction of the role of traditional social ties and cultural standards of interpersonal and intergroup communication, thus increasing social mobility in all its forms;--Reducing the degree of contradictions between the antagonists in the theory of the economy and the emergence of unanimity in the assessment of market institutions;--The emergence of integrated structures in the media environment, in art and in other areas of popular culture;--Optimization of intercultural communication thanks to the dominance of the English language environment, both internationally and in interpersonal communication format;--The emergence of broad educational contacts, including through distance learning allowing to establish uniform educational standards of quality; --Liberalization of the reproduction of intellectual and human capital, the yield of this process, the scope of national education systems;--Postnational sympathy when people through television can easily plunge into the broadcast of human woes, and it does not matter whether the citizens suffer their country or other people empathize and respond, showing acts of public sympathy. …

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