Academic journal article Academy of Marketing Studies Journal

State of the Market Production Standards "Halal" in Russia and Tatarstan: Hands-On Review

Academic journal article Academy of Marketing Studies Journal

State of the Market Production Standards "Halal" in Russia and Tatarstan: Hands-On Review

Article excerpt


In the process of globalization of trade separate segments of commodity markets show as table development. That segment is the production made in accordance with the requirements of Halal. The period of formation of the organized market of Halal in Russia and in the Republic of Tatarstan is about 15years.During this period, the number of participants growing segment (producers, suppliers, customers) and the geography of sales; extended range, intensified advertising, to shape public opinion. In parallelwith these processes we have problems related to the development and compliance with a single production technology, product certification, confirmation of its quality and safety, mutual recognition of national standards (Bagautdinova, Gumerov & Holistova, 2005). Of particular relevance has acquired the issue of participation of state structures in the formation of Halal products market and the need for its regulation (Amirhanov, 2013).

Today the market of products Halal are operating producers, suppliers (local and foreign), consumers, and the Committee on standards of "Halal" Spiritual Administration of Muslims of Tatarstan, government agencies, certification bodies and standardization, nonprofit organizations(associations, unions, partnerships) mass media. The internationalization of trade, Russia's accession to the WTO and the establishment of the Customs Union, the reduction of the direct involvement of the state in regulating business processes have led market participants Halalin Russia and in the Republic of Tatarstanto recognize the need for a joint discussion of the accumulated problems, the search for effective solutions, as well as the use of best practices of foreign countries (Amirhanov, 2013).

Problem statement

The demand for Halal products from the world's population, including1.6 billion Muslims, is constantly growing. Experts estimate the capacity of the world market of Halal products in 650 billion. Dollars a year. However, a single formal assessment of the capacity of the Russian market of products Halal yet. In addition, no single interpretation of the term "halal" and common standards for the manufacture of products as well as specialized platform Halal products market (including a website) in Russia, unlike other countries in the world.

Research objectives

There are the following objectives of the research: determine the condition of the market of Halal products, highlight the existing problems of the market of products Halal, summarize experience, determine the prospects for further development.


Currently, the leaders of the world industry of Halal products recognized as Thailand, Malaysia, Indonesia, India. The highest demand for the products of this industry is observed in Western countries-the United States, Brazil, Canada, Australia, New Zealand and France. The volumes of production Halal markets in Asia, Africa, Europe, America (The Codex General Guidelines, 1997).

In Europe, home to 54 million Muslims, including in the EU -16 million. The technology of production of halal requires a certain set of rules and regulations to be observed in the production of meat (feeding animals feed without content prohibited ingredients and medicines, gentle treatment of animals during slaughter, the complete removal of blood in a natural way, the control over their lack of cattle diseases that can harm to human health). Probably so, the products with the certificate "Halal" in demand not only among Muslims but also the consumers who hold other religious beliefs. Halal products world wide consumers perceived as better quality and safety. The consumption of only Halal food experts estimate approximately 67 billion. euro per year. Experts predict that by 2025 the proportion of Halal products will be at least20% of the products produced in the world, and by 2030 it will grow to 25%. (Global halal market Canada, May 2011). …

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