Academic journal article ABA Banking Journal

Fun in the Sun: Bankers Engage Their Communities with Fun and Educational Programming during the Summer

Academic journal article ABA Banking Journal

Fun in the Sun: Bankers Engage Their Communities with Fun and Educational Programming during the Summer

Article excerpt

SUMMER IS THE time of year when many take advantage of warmer temperatures, plentiful daylight and school recess to enjoy outdoor pursuits and take vacations. The time of year also brings opportunities for bankers to give back to their communities and help students prepare for their futures.

Supporting the arts

Dollar Bank, through its sponsorship of the Dollar Bank Three Rivers Arts Festival, connects the Pittsburgh community to arts and culture. With the belief that the arts should be accessible to all, the festival provides a free, family-friendly event. Recognized by USA Today as one of the top arts festivals in the nation, it is one of the most anticipated summer events in the region, attracting more than 400,000 visitors for ten days of free, diverse programming that ranges from public art and music performances to the popular Artist Market and Creativity Zone for children.

Biddeford Savings, a $409 million institution headquartered in Biddeford, Maine, created Music on Main Street, a free weekly lunchtime concert series held during the summer in a small green space adjacent to the bank. Realizing an opportunity to make an impact in the community, the event was launched in 2004 as a way to help promote downtown Biddeford, thank customers for banking with them and to raise money for some of the nonprofit organizations that work hard to make their community stronger.

Preparing students for the upcoming school year

Led by First National Bank & Trust's Newcastle location manager Shannon Christian, the Chickasha, Okla.-based bank conceived and created Fill the Bus, a project designed to put 500 backpacks filled with school supplies into the hands of Newcastle elementary children in August. The project is much more than a single fundraising event. Together the team manages a series of fundraisers that leads up to the carnival-style outdoor public event, which brings together more than 30 local businesses and nonprofits to entertain and engage underprivileged children and their families.

Birmingham, Ala.-based Regions Financial offers a Financial Innovation Summer Internship, an interactive financial education program introducing competitively selected college interns to a variety of banking concepts and practices and giving them practical experience guiding Birmingham, Ala. …

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