Academic journal article Global Business and Management Research: An International Journal

An Integrative Framework to Study Malaysian Paddy Farmer's Decision on Adoption of Green Fertilizer Technology

Academic journal article Global Business and Management Research: An International Journal

An Integrative Framework to Study Malaysian Paddy Farmer's Decision on Adoption of Green Fertilizer Technology

Article excerpt

Introduction

Investigating agricultural technology adoption decision has long been of interest among social scientist over the past few years (Adesina and Baidu-Forson, 1995; Chaibi et al., 2011). Number of studies on the adoption decision in agriculture industry has been carried out throughout the world (de Aragao Pereira, 2011).In the context of developed countries, several technologies have been examined, also determine the various factors affecting the adoption decision (Bravo-Monroy, Potts, and Tzanopoulos, 2016; de Aragao Pereira, 2011). However, in developing countries the construction of agriculture decision process in adoption of innovation is ineffectively understood (Jara-Rojas, Bravo-Ureta, and Diaz, 2012; Jochinke, Noonon, Wachsmann, and Norton, 2007). Therefore, understanding this phenomenon is essential to maximize the adoption decision (Knowler and Bradshaw, 2007). To address these issues the major concerns of agricultural economists in Malaysia are a thoughtful way of demonstrating the procedures and significances of decision-making among farmers (Callens, Cherfi, and Boyom, 2014; Conway and Barbier, 2013). The farmers' decision to adopt any innovation has been studied extensively over the decade in Malaysia (and Kasim Mansur; Gallagher and Muehlegger, 2011). While, all these studies have been conducted by the distinct line of research, such as economic, sociology, psychology, agriculture extension and marketing perspective (Bravo-Monroy et al., 2016; Noppers, Keizer, Bolderdijk, and Steg, 2014). Thus, most of the models on the adoption of innovation have inclined to make the decision of adoption (Srivastava, Singh, Tripathi, and Raghubanshi, 2016). Collectively researchers suggested that the adoption decision depends upon the range of the spectrum like socio-economic, agro-ecological, institutional, informational and psychological as well as a cultural factor (Prokopy, Floress, Klotthor-Weinkauf, and Baumgart-Getz, 2008). Based on the previous literature of (Edwards-Jones, 2006) where they suggested there is a need of formal integration of sociologic, economic and psychological variable in the relevant models. However, the researcher believe that this concern should be addressed to get the better understanding from the farmer's decision towards the adoption of innovation (Jara-Rojas et al., 2012). In agriculture industry GFT refers to new seed and fertilizer inputs. Major emphasis on GFT was emerging in the late 1960s as farmers were not aware of the issues related to enhancing farm production through GFT (Pingali, 2012). Globally, including the Asian and Pacific initiative to encourage the Agra- based, environmentally-friendly innovation among farmers named as GFT (Sumathi, Chai, and Mohamed, 2008).The purpose of GFT application is to link agriculture with the environmentally-friendly technology, which contributes to both sustainable agriculture development and increase production (Ghadiyali Tejaskumar and Kayasth Manish, 2012). There are many agricultural commodities in Malaysia that require the application of GFT like rubber, palm oil, coca and paddy. Particularly in this study, the researcher is highlighting the paddy industry because, it is one of the most important agricultural crops beside oil palm and rubber which has been growing in both peninsular and east Malaysia (Fahmi, Samah, and Abdullah, 2013). The Malaysian government authority focuses more on paddy industry, because it is the staple food for the nation apart from palm oil and rubber (Ramli, Shamsudin, Mohamed, and Radam, 2012). While the total annual production of rice stands at 2.51 million metric tons, but this is not up to the consumption mark (FAO, 2012). To enhance the firm production through sustainable mean is the major thrust of the national policies, which can meet with the adoption of GFT, which increase the production without damaging the environment.

There are lots of studies took place, but despite of all the past studies, the research on GFT adoption is limited to address the paddy farmers' intention toward the adoption decision in a Malaysian context (Othman and Muhammad, 2011). …

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