Academic journal article Human Ecology

Bridal WAVE: Hayley Paige Helms Three Lines of Wedding Gowns

Academic journal article Human Ecology

Bridal WAVE: Hayley Paige Helms Three Lines of Wedding Gowns

Article excerpt

Before you ask, the answer is "five."

When Hayley Paige '07 tied the knot in 2015, she wore not one, not two, but five wedding gowns over the course of her nuptial weekend. Excessive? Maybe. Until you know the name of the gowns' designer: Hayley Paige.

"If I'd had more time, I would've worn more dresses," Paige says.

Paige isn't the only one wearing her gowns. With a bachelor's degree in Fiber Science and Apparel Design, Paige has enjoyed success as a bridal designer and currently sits at the helm of three lines for JLM Couture: Hayley Paige, Blush by Hayley Paige, and most recently, Jim Hjelm.

"I've always been very attracted to the romantic side and the emotional value of the wedding dress," Paige says. "I like the specialness of it."

Paige started with JLM Couture in 2011. That year, David's Bridal shut down its Priscilla of Boston line. Paige saw a void in the market and decided she was going to fill it. She brought her Hayley Paige line to JLM and got the job.

"Timing is so important in life," she says. "When you see an opportunity, and the timing feels right, it's something you should absolutely capitalize on."

Four years earlier, Paige was presented with a similar pivotal opportunity. It was her senior year at Cornell, and she was showing a 10-piece bridal collection in the Cornell Design League fashion show. At the end of the show, she was offered a job by a member of the audience. …

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