Academic journal article Journal of Case Studies

dusitD2 Hotel Constance Pasadena

Academic journal article Journal of Case Studies

dusitD2 Hotel Constance Pasadena

Article excerpt

The case provides an overview of the boutique niche in the hotel industry, a review of franchise agreements, and an explanation of the performance metrics used in the industry. It describes the hotel's operations and the major marketing actions.

Learning Outcomes

In completing this assignment, students should be able to:

1. Prepare an analysis of the hotel industry using Porter's 5 forces and determine its attractiveness to an investor.

2. Prepare an analysis of the hotel's marketing mix using the 5Ps model. Draw conclusions from the analysis and recommend changes.

3. Explain the advantages and disadvantages of a hotel franchise (to a property owner).

4. Evaluate alternative franchises against a set of criteria, in the context of a hotel business opportunity.

5. Demonstrate the ability to formulate logical choices to take advantage of a business opportunity and evaluate choices against decision criteria.

Application

The case is intended for use in a graduate general business administration or entrepreneurship course. …

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