Academic journal article Journal of Case Studies

Scooterino: Ride Sharing in Rome

Academic journal article Journal of Case Studies

Scooterino: Ride Sharing in Rome

Article excerpt

Learning Outcomes

In completing this case assignment, students should be able to:

1. Analyze sharing economy, its nature and impact on consumption, environment, etc.

2. Assess how firms in the sharing economy create growth and job creation.

3. Assess the business model to suit changing needs of Scooterino as well as the evolving regulatory, competitive, technological, labor regulations and cultural context in Italy.

4. Identify Scooterino's marketing strategies, including social media strategies for growing its base of drivers and passengers.

5. Identify and evaluate different options for growing the business in light of increasing competition and a changing global environment.

6. Learn about the entrepreneurial skills needed to start a new venture in a context lacking resource munificence. …

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