Academic journal article Journal of Critical Incidents

Friendly Laser: Can We Boost Sales?

Academic journal article Journal of Critical Incidents

Friendly Laser: Can We Boost Sales?

Article excerpt

Learning Outcomes

In completing this assignment, students should be able to:

1. Demonstrate a comprehension of "push and pull" promotion strategies

2. Distinguish between B2B and B2C marketing, and explain how these apply to this critical incident

3. Identify the market challenges the company is facing, focusing on the specifics of demand in the local market

4. Develop a new marketing program to meet the new business goals, critique the market potential, and evaluate the newly set sales target

Application

This critical incident is appropriate for undergraduate and graduate courses in marketing, entrepreneurship, and strategic decision making. …

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