Academic journal article E+M Ekonomie a Management

Evaluation of the Usability of Selected Innovation Concepts for Managing Innovation Activities

Academic journal article E+M Ekonomie a Management

Evaluation of the Usability of Selected Innovation Concepts for Managing Innovation Activities

Article excerpt

Introduction

In today's business world, the only constant is a change, so that the ability to learn, change and innovate plays an important role in business. Enterprises should actively create rules of the game and own future rather than passively react to changes (Mikolas & Wozniakova, 2009; Merrill, 2015). Proactive behavior, seeking own way (Zeleny, 2012) and creating innovator's DNA is important (Dyer et al., 2011). Innovation and own recipe (Pearl, 2011) for its implementation is a necessary prerequisite for successful business in the highly competitive business environment. For companies' future existence and development, innovations importance was recognized by a number of business owners and managers, who introduce changes and contribute to the creation of new trends in the business environment. Such enterprises become innovators in their field of operation. According to some authors (Kosturiak & Chal', 2008; Szabo et al., 2013), business success is not caused by optimization of existing products and processes, but by innovations. Innovations have become a key objective for many companies due to their impact on overall company performance (Lee, 2008).

It is obvious, that even if most managers recognize the importance of innovation and perform innovative activities, a significant number of them do not know how to manage their innovation activities (Tidd et al., 2005; Krasnicka et al., 2016). Managers do not know how to proceed with the solution of innovative issues, how to innovate, and then how to evaluate effects (Hamel, 2006). From the previous statement following questions result: Is it possible to manage innovations? If innovations can be managed: how to approach it? Tidd and Bessant (2013) point out that innovation can be managed, but it is not easy. Innovation is a key business process that is linked to the renewal of what an enterprise offers how it is created and how it is delivered to the customer. This process includes a survey, choice, and implementation, which means transferring the potential of the new idea into innovations and introducing it on the internal or external market see Fig. 1. Implementation includes acquirement of knowledge resources, project realization under the condition of uncertainty, introducing innovations on the market and longer innovation usage. Last important activity is learning based on realized steps which result in the knowledge base, and that is why the ways of managing the innovation process improve. Simultaneously, this process is influenced by the factors related to a project and enterprise conditions that provide an important framework. It refers to a strategic framework for innovations, enterprise innovativeness, and link among a business and the key elements of its external environment. In this context, Tidd and Bessant (2013), Korab and Koudelkova (2014), Jac et al. (2005) highlight significant factors such as enterprise size, branch, innovation type, phases of the innovation process and other stable or discontinued conditions.

Both in theory and practice, a high number of innovation concepts can be found, however, for managers, it is probably not easy to be knowledgeable in the innovation concepts or even to use them. The concepts have been understood as an abstraction representing the way of solving an innovation problem. Innovation concepts provide a necessary approach of the creators (authors) to the importance of selected aspects and to the way of solution, they offer. Fig. 1 shows the author's approach to the positioning that the concrete concepts could have while managing innovation processes in a model of the innovation process according to Tidd and Bessant (2013). Realization of the innovation concepts results from a strategic business framework. Each concept should be used in a particular phase of the innovation process. It is important to gain knowledge from realized innovation process and to use acquired experiences.

The aim of the paper is to evaluate chosen innovation concepts regarding their possible use in business practice. …

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