Academic journal article Journal of Organizational Culture, Communications and Conflict

Role of Creative Thinking as an Imperative Tool in Communication at Workplace

Academic journal article Journal of Organizational Culture, Communications and Conflict

Role of Creative Thinking as an Imperative Tool in Communication at Workplace

Article excerpt


Communication is exchange of information, thoughts, ideas, opinions, expressions, emotions, instructions between one to one or between one to many interaction. The world revolves around communication and it is almost impossible to lead a life without it. At work places too communication is referred as an important tool to deliver important messages. The requirement for effective communication skills is excessive and crescent as today organizations are emerging and being competitive and the need to deliver correct messages in an appropriate way is of prime importance. However, the problem in today's workplace is that employees tend to be less communicative and more impulsive. They do not think before they act or communicate and often welcome disastrous consequences like conflicts, isolation, insensitivity, resentment and many more that are harmful both for relationships and business. Such outcomes have a direct impact to productivity and the future of the organization. Therefore, employees are required to be efficient in their actions in order to maximize positive results in the workplace both in terms of relationships and the future perspectives of the organization. Being efficient in terms of actions is again a broad term. As already a known fact everything is communication dependent, hence employees are required to understand the fine line of difference between communication and communication through creative thinking.


This objective of the paper is to analyze:

1. To study the importance of effective communication at work place.

2. To explore the role of creative thinking in various aspects of workplace.

3. To furnish employees with an edge to bridge the gap of success through creative thinking in order to make proper decisions, solve problems, avoid conflicts, generate ideas and develop leadership skills.


Goodwin and Sommervold detail "Communication errors can occur anywhere in the process, and preventing errors by providing a clear, concise message and knowing the intended audience are key skills of effective communicators" (Goodwin and Sommervold, 2012). It is a very natural phenomenon that errors do happen mainly during communication. Very often speakers' utter words that they may not intend to but the listeners interpret them differently or due to lack of proper listening abilities listeners provide unnecessary comments that spoil the essence of communication. However, effective communicators use diverse strategies in avoiding such mistakes while speaking or listening also reading and writing. In other words they exactly understand the relevance of being creative while communicating in order to avoid misunderstandings or conflicts.

Kumar views on effective communication especially at workplaces add to what Goodwin and Sommervold has to say on incorporating clarity in communication. He writes "In the present-day complex business world, the need for good communication skills is being increasingly felt by managers at all levels. Today's managers have to deal with different kinds of communication. They should have an idea about the handling of corporate communication so that the organizations they work for may function smoothly, both internally and also in respect to its interactions with the outside world" (Kumar, 2011). Hence, it can understood that communication at work place is not a cakewalk as it involves a lot of people and communication to each and every one keeping in mind the receivers' bent of mind requires different skill set like creativity and positivity.

Frey discusses the role of creativity does not simply end here rather its associated with various other skill sets. Frey writes "as a thinking process associated with imagination, insight, invention, innovation, ingenuity, intuition, inspiration, and illumination" (Frey, 2002). This has been detailed studied by Henry in 1991. From the viewpoint of communication, creativity seeks innovation in engaging oneself in generating new ideas in communication. …

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