Academic journal article Journal of Accountancy

Thinking in the New Millennium

Academic journal article Journal of Accountancy

Thinking in the New Millennium

Article excerpt

Have you adjusted your thinking for the new millennium? Have you taken time to assess how the vast technological, economic and social changes the new century is ushering in will affect you and your business?

It's not just that the Internet has changed our way of buying and selling Nor is it just that the Web has reshaped marketing strategies and commercial operations, stretching the business day to 24 hours and the business week to seven days. It's not even that we're living longer (although maybe not healthier) or that the computer is taking over some of the drudgery. In fact, it's not even that the separation between our business and private lives is shrinking.

So, what is it?

Most people are beginning to think differently--It's not necessarily what they think (their opinions, for example), but the way they think. For example, consider this basic shift: Until recently, most managers wrote with a pen or pencil, using either their right or left hand--but just one hand. Today, they write on a computer keyboard using both hands. That apparently trivial change has triggered significant rearrangements in thinking patters: Writing predominantly with a pen challenged only one hemisphere of the brain--usually the left (calculating) hemisphere. But now, the brain's left and right (intuitive) hemispheres are suddenly called upon to work in tandem. And in the immediate future, using voice recognition software, which will allows us to "write" on the computer in a completely different way, will impose on us yet another thinking pattern.

All this may sound a bit academic, but there's no denying that the speed and scope of innovation is accelerating.

Like it or not, creativity linked with knowledge is becoming the dominant commercial asset. It's no longer money or natural resources such as oil or gold; it's not even raw brain power.

Which returns us to the original question: Are you ready for the new millennium, which is undoubtedly ushering in a new thinking paradigm? …

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