Academic journal article ABA Banking Journal

Tackling the Web

Academic journal article ABA Banking Journal

Tackling the Web

Article excerpt

Most signs indicate that bankers are taking the web pretty seriously. In the 2000 Community Bank Competitiveness Survey produced by the ABA Community Bankers Council and ABA Banking Journal, six-in-ten community bankers have, or will have, a website up and running. The percentage jumps to 83% for community banks over $200 million in assets. Further, for about 25% of the banks that have websites, customers are able to check balances, transfer funds, or pay bills on the site, the survey found.

Similarly, an ABA survey last fall found a growing reliance on the Internet for news and information. We asked bankers who serve on the association's Government Relations and Community Bankers Councils how they would rate the web as a source of information and news. Nearly three-in-four (70%) of these mostly community bankers said the web was "very" or "somewhat important" to them as a source of information.

This growing reliance on the Internet is the reason ABA has been beefing up its own website, which has been around since 1996. We see our website--as a key informational tool for our members. The site contains the latest news about our industry and the economy, regulatory and legislative updates from Washington, information on ABA's many resources and services and links to many other useful sites, including this magazine's. Everything that a busy banker needs to know about banks and banking is available on or through ABA's website. In fact, it's our hope that aba.com will be every banker's portal to banking on the World Wide Web.

This is why we've been upgrading the website, adding news of the industry and the economy every week day, and making other improvements. Within 30 minutes of Federal Reserve action to change interest rates, for example, the news appears on ABA's home page. …

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