Academic journal article Journal of Accountancy

Letter from the AICPA President

Academic journal article Journal of Accountancy

Letter from the AICPA President

Article excerpt

PORTAL TO CREATE OPPORTUNITIES, ESPECIALLY FOR SMALL FIRMS

The Internet economy is changing the way all enterprises, large and small, do business. By the year 2004, online sales of goods and services are expected to hit $3.2 trillion in the United States. The AICPA is responding to this Internet revolution and in the spring of 2001 will launch cpa2biz, a multifunction Web site designed to help CPAs become truly "e-enabled" in today's rapidly changing business world.

This new portal will meet the specific needs of CPAs; it is being created by members of the profession for members of the profession. The Institute will have significant influence over the site's content and there will be major pricing incentives for members who take advantage of it.

While cpa2biz will offer advantages to members in every segment of the profession, it will provide the greatest opportunity to small firms and small businesses. It will enhance business options for CPAs in smaller practices by giving them much greater access to an abundance of information and knowledge. Local firms often aren't large enough to negotiate deals for favorable pricing with, for example, major technology providers. Cpa2biz will do that for them. As a result, small practitioners will be able to offer a wider array of services to clients, enabling them to remain competitive as the Internet economy sweeps through the small business sector. Members in business and industry can use this opportunity to offer new services to their employers, reinforcing the value CPAs bring to businesses from an e-commerce perspective. Of course, those working in large firms and corporations also can benefit from the portal. Although their businesses might be able to command similar pricing advantages for the kinds of goods and services cpa2biz will offer, the portal will give them the convenience of finding accounting-related and other options all in one place. …

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