Academic journal article Research Quarterly for Exercise and Sport

What Collegiate Athletic Directors Value in Hiring Coaches

Academic journal article Research Quarterly for Exercise and Sport

What Collegiate Athletic Directors Value in Hiring Coaches

Article excerpt

Donald Siegel and Cheyl Brantle, Smith College

While it is becoming increasingly necessary for coaches to provide evidence of their competence (e.g., certifications) to work with youth in age group or school sports, the situation is less clearly defined on the collegiate level. Here, individual athletic directors play the major role in determining the criteria used for making personnel decisions. Unfortunately, little systematic study has been done to assess the factors such persons value when hiring coaches. Consequently, the purpose of this study was to determine the relative importance of prior experience and educational preparation for coaches seeking employment at this level. A random sample of 400 athletic directors from NCAA institutions were asked to respond to a questionnaire which was designed to probe the importance of previous coaching experiences, certifications, degrees, and a variety of professional preparation courses in hiring coaches. They were also provided open-ended opportunities on the questionnaire to present their thoughts on how t hese areas relate to success as a coach. Results (N = 147) revealed that previous experiences as a coach including: (a) prior won-lost record, (b) ability to recruit skillful athletes, and (c) possession of "people skills" were what they valued most highly. In contrast, they tended to devalue such things as coaching certification, advanced degrees, and theoretical coursework in exercise and sport sciences. …

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