Academic journal article Environmental Health Perspectives

NIEHS Puts a New Face on Public Service. (NIEHS News)

Academic journal article Environmental Health Perspectives

NIEHS Puts a New Face on Public Service. (NIEHS News)

Article excerpt

Beginning in summer 2002, new NIEHS public service announcements (PSAs) will begin appearing on network and cable television stations across the United States. The commercials, produced by the award-winning St. Charles, Missouri--based media company Banyan Communications and shot in Los Angeles, California, have also been shot in Spanish and distributed to Spanish language stations. The new PSAs, developed by NIEHS public affairs specialist Lou Rozier to update ones that have been running since 1999, are intended to promote the NIEHS as an accessible source of information on environmental health.

Targeted at young families, the new PSAs serve to remind everyone that they can be exposed to serious environmental health hazards at home in the form of tobacco smoke, pesticides, and household chemicals such as pesticides, and that protecting themselves is not only important, but also easier than they may realize. The PSAs, whose overall theme is "Your Environment Is Your Health," each focus on one of four areas of risk in everyday household situations, and present easily implemented tips for people to help them and their children to live healthier.

The PSA that looks at asthma, which was developed with input from Darryl Zeldin, senior scientist in the NIEHS Laboratory of Pulmonary Pathobiology, provides parents with a number of small but effective changes, such as cleaning with HEPA filter--equipped vacuums and removing rugs and other dust- catching items from children's rooms, that they can make to help improve their home environment for their asthma-suffering children. …

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