Academic journal article International Journal of Sports Marketing & Sponsorship

Guinness Wins Top Trophy at Hollis Sponsorship Awards. (Company Round-Up)

Academic journal article International Journal of Sports Marketing & Sponsorship

Guinness Wins Top Trophy at Hollis Sponsorship Awards. (Company Round-Up)

Article excerpt

The Guinness sponsorship of the Rugby World Cup '99 won the Hollis Sponsorship of the Year Trophy at the Awards Dinner held at the Science Museum, London in April. The trophy is sponsored by Sky Television.

The Hollis Sponsorship Awards with ESCA (European Sponsorship Consultants Association) are the showcase for sports sponsorship, aimed at rewarding creativity in concept, expertise in exploitation and most importantly outstanding outcomes matching original aims and objectives.

Guinness met all criteria in full. Judges commended the sponsorship for its excellent synergy, its thorough exploitation, its impressive return on investment and its success in capturing attention in a crowded market.

The Hollis Sponsorship Personality of the Year award was presented to Barrie Gill, chairman of ESCA and CSS Stellar. Presenting the award Managing Director of Hollis Directories Ltd Gary Zabel said: "Barrie is rightly regarded as a pioneer of sponsorship in the UK."

Hollis Sponsorship Awards category winners were:

* Sports Sponsorship (sponsored by Icon Display and supported by the Institute of Sports Sponsorship): The FA Caning Premiership sponsored by Caning, entered by Bass Brewers.

* Brand Sponsorship (sponsored by Clintons Solicitors). …

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