Academic journal article International Journal of Sports Marketing & Sponsorship

Powerleague to Expand Five-a-Side Soccer Centres. (Company Round-Up)

Academic journal article International Journal of Sports Marketing & Sponsorship

Powerleague to Expand Five-a-Side Soccer Centres. (Company Round-Up)

Article excerpt

Powerleague Group Limited, the UK's leading operator of five-a-side soccer centres, was set to capitalise on the growing popularity of the "beautiful game" by embarking on a multi-million pound expansion programme. Starting in May construction began on four new sites at Birmingham, Slough, Stockport and Norbury (near Croydon) which will increase the Powerleague branch network to 19. Work on a further four sites is due to start in the autumn with 25 sites opened by 2001.

The first phase of the expansion programme will cost more than [pounds sterling]8 million and follows the merger of the Powerplay and Pitz businesses last December which was funded by a [pounds sterling]53 million investment from 3i and Bank of Scotland.

The Powerleague business comprises purpose built centres containing up to 15 floodlit, outdoor, all weather five-a-side soccer pitches. Each site features high quality changing facilities, along with a bar and function room.

Powerleague works closely with local community leaders and sports officials and has invested in both public and schools facilities. In doing so the company has provided schools, youth groups and the under privileged with access to state of the art sports facilities that would otherwise not exist.

This sporting formula, which has been in existence for 12 years, has found a large and successful niche in the health and fitness market, building on the growth in popularity of football and the general move towards a healthier lifestyle amongst men. …

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