Academic journal article International Journal of Sports Marketing & Sponsorship

Charlton Athletic Moves into the Fast Lane with Redbus. (Company Round-Up)

Academic journal article International Journal of Sports Marketing & Sponsorship

Charlton Athletic Moves into the Fast Lane with Redbus. (Company Round-Up)

Article excerpt

Charlton Athletic Football Club announced in March a major sponsorship deal with Redbus Investments, the investment business set up by Demon Internet founder Cliff Stanford to turn British ideas into opportunities. The deal is worth [pounds sterling]2.5 million over three year in the FA Premier League, is the largest shirt sponsorship deal in the club's history and confirms Charlton Athletic's position as one of the fastest growing clubs in professional football.

Cliff Stanford, founder and managing director of Redbus commented: "Redbus is dedicated to supporting the rising stars in British business and in Charlton Athletic we are looking forward to seeing the Redbus brand on the shirts of a rising force in British football. Without doubt, Charlton Athletic have proved to be an outstanding side in this season's very strong First Division and intend to build upon this success. Like Charlton Athletic, Redbus is enjoying a period of tremendous growth and looks forward to making a real contribution to Charlton Athletic as a Premier League side."

Richard Murray, chairman of Charlton Athletic plc commented: "In today's sporting world, success in the boardroom is a key component of success on the playing field. …

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