Academic journal article International Journal of Sports Marketing & Sponsorship

Scottish Racing Appoints Marketing Manager. (Company Round-Up)

Academic journal article International Journal of Sports Marketing & Sponsorship

Scottish Racing Appoints Marketing Manager. (Company Round-Up)

Article excerpt

Scottish Racing -- the joint partnership between Scotland's five racecourses -- has appointed its first Marketing Manager to help support and develop the profile of horseracing north of the Border.

Lorna Bromley-Martin was formerly Manager of Marketing and Hospitality at Plumpton Racecourse in East Sussex. Originally from Perthshire and having been a student in Aberdeen, she has returned to her Scottish roots to take up this position.

The role will include responsibility for Scottish Racing sponsorship, promotions and liaison with industry and media partners.

Scottish Racing was formed in May 2000 by the five Scottish Racecourses -- Ayr, Hamilton Park, Kelso, Musselburgh and Perth -- to promote horseracing in Scotland to both the general public and the corporate market. In the first seven months of its operation Scottish Racing has generated major interest and activity and it now requires dedicated staff to build on this.

Commenting on her appointment, Lorna said: "I'm thrilled to be moving back to Scotland, where I was a regular racegoer, and to be working with the five Scottish Racecourses. …

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