Academic journal article International Journal of Sports Marketing & Sponsorship

Football Crazy Fans Get Football Smart. (Company Round-Up)

Academic journal article International Journal of Sports Marketing & Sponsorship

Football Crazy Fans Get Football Smart. (Company Round-Up)

Article excerpt

Fans at Chelsea Football Club will get smart next season when the club moves its ticketing systems to a new high-tech smart cards. Around 80,000 club members and season ticket holders will receive the new smart cards in time for the August kick-off and be able to take advantage of new reward programmes built especially for Chelsea fans.

Designed and developed by Teamcard, the world's first smart technology business for sport, the new membership cards will be accepted in targeted retail and restaurant outlets across Chelsea's west London heartland. Fans using the card in partner outlets will accumulate Chelsea reward points that can be used at Chelsea's Megastore or go towards the cost of future season tickets. Ultimately, cards will be loaded with season ticket entitlement, allowing fans to enter the stadium simply by swiping their card through a reader as they enter the turnstile.

Chelsea is the second premiership club in England to sign up to the Teamcard reward programme. In Greater Manchester, where the scheme was introduced at the beginning of this season, Bolton Wanderers' smart card holders are already accumulating rewards in over 45 partner outlets around the city. …

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